About the Project:

The campaign was developed for DKMS foundation in collaboration with Differ Group. While living our busy lives, we often forget about important things, even those that could save another person’s life. The aim of the campaign is to draw attention to forgotten and lost DKMS Registration Kits.

Solution:

I chose a humorous cartoonish style and created characters with emotional appeal. The idea was that this type of approach will make the campaign stand out, grab the audience’s attention, and ensure that the message is more memorable.

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